Robert W Anderson

Helped many individuals and small businesses understand and use new stratigies to approach data and marketing to improve proccesses and increase production.

Built a downline spanning nine countries in under one year with XanGo.

The Center for Institutional Effectiveness Campaign Project Leader - I heavily influenced the rapid creation of the guidelines in and adoption of a Spam Law Compliance Policy in response to CAN-SPAM Act signed by the President.

The Center for Institutional Effectiveness Campaign Project Leader - Implemented a new marketing approach that increased market penetration by over 500% by implementing targeted personalized electronic marketing strategies.

Digital Corporation - I povided an entire new sales structure for Digital Corporation a seven-location technology school. I increased enrollments and reduce the cost of sale. I conducted introductory seminars providing ready to enroll students. I developed a new marketing strategy including telemarketing, Internet marketing, radio, and print. I conducted training sessions for all of the telemarketers and training advisors including role-playing of the new steps and skills. The average student investment went from $795 to over $4,000 by creating and providing new packaging and sales/marketing approaches.

 Datatel CRM Project Leader for Sales - Successful implementation with high adoption, data driven decision-making and increased data capturing. Datatel now manages relationships and maintains profiles of consultants, customers, prospects, partners, and competitors in the CRM, supporting personalized targeted marketing campaigns.

 Datatel CRM Project Leader for Sales - Outstanding Achievement Award for providing guidance and support to the sales staff and decisions regarding specific sales campaigns and forecasting presented by the Vice President of Client Sales.        

The Center for Institutional Effectiveness Campaign Project Leader - Developed and directed an opt-in campaign that successfully identified specialized quality management contacts within the higher education target market.

Datatel Corporate Dashboard Development Team Sales - This team successfully created a method to disseminate critical success factors to the company at large.  The new Corporate Dashboard went live November 2003.

Datatel CRM Online Reporting Center and User’s Guide Project Leader - Successfully created and deployed a CRM support mini-web CRM Center in the secure employee website. Services provided included Employee Guide to understanding what CRM is, Users-guide with graphic examples, real-time reporting links, update news, employee comments and divisional contact information.

Datatel Enterprise Knowledge Management Team - Joined a six-member team that continues to make decisions about data structures and policies. This team prioritizes development projects and resources for Datatel’s advantage.

Datatel Record Year For Company Profits - Introduced Webinars and Webdemos used for positioning the company with prospects and clients supported with data-driven, targeted and personalized campaigns. These are continuing to increase activity and lowering cost per sale as they increase adoption and client satisfaction.

Datatel CRM Project Leader for Sales and Marketing - Successfully advanced process refinement, additional data capturing, screen design, shared codes management, workflow and report development.

Datatel CRM Project Leader for Sales and Marketing - Successful Implementation of CRM support website. Services provided included Employee Guide to understanding what CRM is, update news, employee comments.

Professional Contractor - Implemented mass personalization and targeted marketing system helping Datatel reach a $75,000,000 sales goal.

Professional Contractor - I increased Knowledge from 40% to 97% of competitive software installs and added contact email addresses to the database to support targeted marketing and mass personalization campaigns.

IT Recruitment Advertising Sales - Helped launch WashingtonJobs.com, the WashingtonPost magazine

Sales and Marketing Manager - Created New Products and Company Systems turning the IT Recruiter Magazine into a market leader multi-media company including selling Expos, Radio, TV, and Internet.