Robert W Anderson

Datatel Inc., Fairfax, VA 

Manage the Sales and Marketing implementation of the CRM. I evaluate the and improve sales processes, CRM screens, codes, and data quality to improve the way Datatel manages business relationships.

• I create plans and remove barriers to deliver a high-quality customer experience, accurate sales forecasting, and reduce costs associated with customer acquisition and customer retention.
• Empower and encourage cross-functional communication and improve customer service interaction with clients and prospects through use of a centralized database with easy access to real-time reporting.
• I create new processes to generate and deliver targeted campaigns utilizing mass personalization.
• I acquire market knowledge and develop a strategic market approach, special product packaging, data based direct response campaigns, and sales support services.
• I heavily influenced the creation and adoption of a Spam Law Compliance Policy. I helped in guiding new product and services packaging and delivery strategies to increase adoption, target market, and market share.

Datatel ERP Solutions for Higher Education http://www.datatel.com/

Direct Report: Vice President of Sales

The Center for Institutional Effectiveness, Fairfax, VA 

• I have increased market penetration by over 500% by Implementing targeted and personalized electronic marketing strategies.

The Center for Institutional Effectiveness http://www.datatel.com/TheCenter

Direct Report: Vice President of Professional Services

Datatel Inc., Fairfax, VA 

I evaluated the current sales structure and data systems for the Vice President of Sales and provided a plan to increase product presentation effectiveness, market knowledge and begin targeted marketing.

• I increased knowledge from 40% to 97% of competitive software installs and added contact email addresses to the database to support targeted marketing and mass personalization campaigns.

Datatel ERP Solutions for Higher Education http://www.datatel.com/

Direct Report: Vice President of Sales

Digital Corporation, Reston, VA  

I provided an entire new sales structure for this seven-location technology school to increase enrollments and reduce the cost of sale. I conducted introductory seminars providing ready to enroll students. I developed a new marketing strategy including telemarketing, Internet marketing, radio, and print. I conducted training sessions for all of the telemarketers and training advisors including role-playing of the new steps and skills.

• The new sales strategies produced more enrollments. 
• The average student enrollment went from $795 to over $4,000 by creating and providing new packaging and sales/marketing approaches.

Direct Report: President

WashingtonJobs.com, The Magazine Vienna, VA  

The Greater Washington Publishing Company launched this new magazine for the IT Professional. 

• I contributed to its content and offered my expertise in creating advertisements and promotions.  I formed relationships for the company with several area colleges and organizations.

Direct Report: Publisher

IT Recruiter Magazine   McLean, VA

My accomplishments included the creation of new marketing strategies, products and services.

• I expanded the magazine into radio, TV, and expo markets, which positioned IT Recruiter as a multi-media company. 
• I developed and implemented a computer-networked sales tracking system, replacing the company’s white board system.
• I managed and trained the sales executives and telemarketers.
• I positioned the company, through branding and partnering on and off the Internet, in the Washington DC Area. 

Direct Report: President

Computer Analytics, Inc.  Silver Spring, MD

I developed and implemented marketing strategies to double enrollment and provide more services and develop alliances with critical organizations. 

• This ATEC is positioned well in the market place in the DC area.

Direct Report: President

Advantec Training Institute  Alexandria, VA

My responsibilities included all operations of the three advanced computer training locations to include inside individual and outside corporate sales, print and radio advertising, all tracking, reports, training, class schedules, course descriptions, and more.

• Advantec provided Oracle, MCSE, CNE, and Internet/Intranet Certificate training programs until absorbed by CLC, Inc.

Direct Report: Vice President of Sales